Juan Ernesto Ramos Irigoyen

Commercial management and sales team leadership for Sureña and Molisur brands in Chuquisaca.

• Develop and implement market growth strategies, opening new wholesale clients and distributors while negotiating volumes and meeting monthly targets.
• Drive territorial expansion, brand positioning, market control, and continuous improvement of volume, coverage, profitability, and share indicators.

Implementation, foundation, and academic management of the new Uncía campus.

• Coordinate curricular planning, teacher assignment, and monitoring of educational processes.
• Manage academic resources and develop strategies to optimize the educational offer in Bolivia's southern region.
• Recruit students through commercial plans and strategies, enrolling 89 students in the first management cycle.

Commercial strategy leadership for Frutall SFRU and Superfrut brands.

• Develop new distribution channels and manage relationships with key wholesalers and distributors.
• Implement inventory control systems and commercial routes to improve market coverage.

Commercial team leadership in the Sacaba zone for Burguesa.

• Execute sales plans and promotional actions across the assigned territory.
• Expand geographic coverage by identifying new commercial zones and forming strategic alliances for local events such as FexpoSacaba.

Registration and validation of biometric and personal data for nationals and foreigners under Ministry of Government migration processes.

• Verify and control documentation for migration procedures and maintain institutional databases.
• Support regularization and migration control processes with precision, confidentiality, and strict regulatory compliance.

National commercial strategy leadership supervising teams across multiple regions.

• Implement strategic pricing plans that improved margins by 15%.
• Manage key public and private institutional relationships, securing 8 high-value annual contracts.

B2B sales supervision focused on the gastronomic market, including bakeries and catering.

• Develop strategies for bakeries and catering channels within the gastronomic segment.
• Reduce competitor share by 25% through tactical commercial actions.
• Launch loyalty programs adding 50 new clients while retaining 90% of key accounts.

Showroom management and institutional project sales, including national construction projects.

• Manage showroom operations and institutional projects, including Complejo Deportivo Tamborada.
• Turn around five consecutive months of negative sales to +101% monthly performance.

Strategic portfolio repositioning and regional sales leadership for CBN in Chuquisaca.

• Increase Pepsi sales by 52% by restructuring strategies across 15 distributors.
• Grow Huari consumption by 15% through tastings at top local venues.
• Raise Bock sales by 28% via promotional packages and 15 commercial agreements; earn national Best Brand Positioning award (2014) with 35% premium beer growth and 12% margin improvement.

Managed showroom sales and institutional project delivery for the Complejo Deportivo Tamborada, contributing to a commercial turnaround from negative monthly results to +101%.

Led implementation, foundation, and academic management of EMI's Uncía campus, including student recruitment that enrolled 89 students in the first management cycle.

Restructured commercial strategies across 15 distributors for Pepsi (+52%), Huari (+15% consumption), and Bock (+28%), earning CBN's national Best Brand Positioning award in 2014.

Secured 8 high-value annual institutional contracts through strategic pricing and key account management with public and private institutions.