Commercial Engineer

Juan Ernesto Ramos Irigoyen

Commercial engineer with 12+ years leading sales teams and commercial strategy across FMCG, food, ceramics, and industrial brands in Bolivia. Proven track record in territorial expansion, wholesale channel development, brand positioning, and turnaround of underperforming markets. Experienced in B2B and retail sales, institutional contracts, trade marketing, and team leadership under pressure.

Get in touch
  • Sucre - Chuquisaca, Bolivia
  • Español · Inglés · Portugués
Juan Ernesto Ramos Irigoyen
Juan Ernesto Ramos Irigoyen
35%
Combined premium beer growth (CBN Chuquisaca)
89
Students enrolled in first EMI Uncía campus intake
+101%
Monthly sales turnaround at Cerámica Gladymar
2014
National Best Brand Positioning award (CBN)

Experience

2025 — Present
Sociedad Industrial del Sur S.A. (Sureña - Molisur)
Chuquisaca

Sales Manager — Chuquisaca

Commercial management and sales team leadership for Sureña and Molisur brands in Chuquisaca.

  • Develop and implement market growth strategies, opening new wholesale clients and distributors while negotiating volumes and meeting monthly targets.
  • Drive territorial expansion, brand positioning, market control, and continuous improvement of volume, coverage, profitability, and share indicators.
VentasTrade MarketingGestión Comercial
2024 — 2025
Escuela Militar de Ingeniería (EMI)
Uncía

Career Services Technician — Uncía

Implementation, foundation, and academic management of the new Uncía campus.

  • Coordinate curricular planning, teacher assignment, and monitoring of educational processes.
  • Manage academic resources and develop strategies to optimize the educational offer in Bolivia's southern region.
  • Recruit students through commercial plans and strategies, enrolling 89 students in the first management cycle.
Gestión académicaCaptaciónPlanificación
2023 — 2023
Agrov SRL (Frut-all)

Regional Sales Manager

Commercial strategy leadership for Frutall SFRU and Superfrut brands.

  • Develop new distribution channels and manage relationships with key wholesalers and distributors.
  • Implement inventory control systems and commercial routes to improve market coverage.
VentasDistribuciónCobertura
2022 — 2023
Nur SRL (Burguesa)
Sacaba

Sales Supervisor

Commercial team leadership in the Sacaba zone for Burguesa.

  • Execute sales plans and promotional actions across the assigned territory.
  • Expand geographic coverage by identifying new commercial zones and forming strategic alliances for local events such as FexpoSacaba.
VentasPromociónCobertura geográfica
2020 — 2020
Ministerio de Gobierno — Dirección General de Migración
Cochabamba

District Migration Registration Officer — Cochabamba

Registration and validation of biometric and personal data for nationals and foreigners under Ministry of Government migration processes.

  • Verify and control documentation for migration procedures and maintain institutional databases.
  • Support regularization and migration control processes with precision, confidentiality, and strict regulatory compliance.
AdministraciónControl documentalAtención al usuario
2019 — 2020
Milcar S.R.L.

National Sales Manager

National commercial strategy leadership supervising teams across multiple regions.

  • Implement strategic pricing plans that improved margins by 15%.
  • Manage key public and private institutional relationships, securing 8 high-value annual contracts.
Gestión ComercialPricingContratos institucionales
2017 — 2019
Grupo Venado S.A. (Industrias Venado)

B2B Sales Supervisor

B2B sales supervision focused on the gastronomic market, including bakeries and catering.

  • Develop strategies for bakeries and catering channels within the gastronomic segment.
  • Reduce competitor share by 25% through tactical commercial actions.
  • Launch loyalty programs adding 50 new clients while retaining 90% of key accounts.
B2BGastronomíaFidelización
2015 — 2017
Cerámica Gladymar S.A.

Showroom & Sales Manager

Showroom management and institutional project sales, including national construction projects.

  • Manage showroom operations and institutional projects, including Complejo Deportivo Tamborada.
  • Turn around five consecutive months of negative sales to +101% monthly performance.
Ventas consultivasProyectos institucionalesTurnaround comercial
2013 — 2015
Cervecería Boliviana Nacional S.A. (CBN)
Chuquisaca

Regional Sales Manager — Chuquisaca

Strategic portfolio repositioning and regional sales leadership for CBN in Chuquisaca.

  • Increase Pepsi sales by 52% by restructuring strategies across 15 distributors.
  • Grow Huari consumption by 15% through tastings at top local venues.
  • Raise Bock sales by 28% via promotional packages and 15 commercial agreements; earn national Best Brand Positioning award (2014) with 35% premium beer growth and 12% margin improvement.
Posicionamiento de marcaTrade MarketingDistribución

Selected work

Complejo Deportivo Tamborada

2015
Institutional ceramics project

Managed showroom sales and institutional project delivery for the Complejo Deportivo Tamborada, contributing to a commercial turnaround from negative monthly results to +101%.

Proyectos institucionalesConstrucciónVentas consultivas

Fundación sede EMI Uncía

2024
New campus launch

Led implementation, foundation, and academic management of EMI's Uncía campus, including student recruitment that enrolled 89 students in the first management cycle.

EducaciónCaptaciónGestión académica

Reposicionamiento portafolio CBN Chuquisaca

2014
Regional brand repositioning

Restructured commercial strategies across 15 distributors for Pepsi (+52%), Huari (+15% consumption), and Bock (+28%), earning CBN's national Best Brand Positioning award in 2014.

Posicionamiento de marcaTrade MarketingDistribución

Contratos institucionales Milcar

2019
High-value annual contracts

Secured 8 high-value annual institutional contracts through strategic pricing and key account management with public and private institutions.

Contratos institucionalesPricingNegociación

Capabilities

Sales & Trade Marketing

Ventas & Trade MarketingGestión ComercialPosicionamiento de marcaVentas consultivas

Leadership & Soft Skills

Liderazgo transformacionalResolución de conflictosOrientación a ResultadosProactividad e InnovaciónResiliencia bajo presión

Commercial Strategy

NegociaciónExpansión territorialGestión de mayoristasTurnaround comercial

Languages

EspañolInglésPortugués

Education

  • Escuela Militar de Ingeniería — Bachelor's in Commercial Engineering Commercial Engineering

Certifications

  • Diplomado en E.S. por competencias — Escuela Militar de Ingeniería

Get in touch

ing.jeramosi@gmail.com +591 60449080
↓ Download CV